Pure Haircare is a family-owned, Australian-made beauty brand established in 2000, combining powerful, nature-inspired formulas with a deep-rooted commitment to sustainability.
Each product is infused with their exclusive Organic Certified Complex™, made from locally sourced, organic ingredients. Pure actively contributes to environmental restoration through initiatives like the Bee Project, distributing over 2.3 million bee-friendly seeds and planting over 30,000 native trees.
They lead the industry with eco-conscious practices, using bottles made from 100% recycled Australian waste plastic (LWP), and stand out as the first Australian haircare brand to become carbon neutral.
Organic Science in Colour
Pure Colour is a fully integrated colouring system formulated with our exclusive 100% Organic Certified Complex as well as powerful phyonutrients, shea butter and glycerin to create a naturally enhanced supreme bio-colouring system.
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PPD Free
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Ammonia Free Formulas
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Low Ammonia Formulas
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Infused with 100% organic extracts andpowerful phytonutrients for unrivalled hair condition and scalp condition.
Evolve
Pure Evolve Permanent Colour is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.
Evoke
Evoke Colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.
Luminates
Luminates is a deposit only gel demi-permanent colour to add depth and reflect. Perfect for high gloss toning over lightened hair.
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Instant Tones
Instant Tones are fast acting (5-minute), conditioning ammonia free range of intermixable toners, which can also be mixed with Evoke Demi Permanent Clear to further customise your result.
Extreme - Lift & Deposit
Extreme Colour is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially colour hair. Extreme conditions as it colours.
Artisan
Artisan demi-permanent colour creams are created for the artist within us all. Create bold to subdued reflects with endless customisable creative results. Long-lasting & conditioning on the hair.
DISCOVERY KITS
Request a sample kit featuring their most-loved formulas crafted for healthy hair and mindful salons.
Enriched throughout all Pure Products
100% Certified Organic Complex
